The brief

We were asked to design an identity for a nursing company called Rose Nightingale, who were aiming to provide live-in care (predominantly for the elderly) in the London area.

What we did

Well, what can we say? The company have a perfect name for their target market, so we just drew a nightingale, and coloured it rose. If there are two things we’re confident that our longevous grandmothers love (other than their darling grandchildren) it’s the colour pink and birds that sing. If it ain’t broke…